About Me
I'm a Data Scientist / Software Engineer with 3 years of experience working in an ad-tech marketing business and 5+ years experienced in programming. I also run a YouTube channel based on training beginners on using basic - intermediate Python with over 2,000,000 views and 16,000 subscribers.
Skills Matrix
HTML CSS JavaScript PHP Node.JS SQLYouTube Channel
Checkout my YouTube channel where I upload videos based on programming
Views : 2.23M+ | Subscribers : 16.9K+
Click on the image below to access my channel
Views : 2.23M+ | Subscribers : 16.9K+
Click on the image below to access my channel
Experience
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59A - Data Scientist / Team lead | October 2020 - Present | London - United Kingdom
- - Leveraged expertise in data cleaning, processing, scraping and
manipulation to analyse client-specific industry data, utilising
Python, Matplotlib, Geopandas, SQL, and BeautifulSoup to drive
actionable insights and secure new business opportunities
- - Specialised in developing and refining proprietary marketing algorithms incorporating complex variables such as seasonality,
device usage, and geographical data using Python and linear regression techniques, significantly boosting client ROI against key
performance indicators (KPIs).
- - Engineered robust data integration pipelines to facilitate seamless data flow between 59A and marketing platforms such as
XANDR, Facebook and Twitter enhancing reporting capabilities
and dashboard automation with Python, API integration, and ETL
processes
- - Designed and implemented user-friendly dashboards for client
and internal stakeholder use, employing Tableau and Power BI
to ensure data accuracy and insight fidelity, enhancing decision making processes.
- - Developed advanced automation tools for campaign creation and
optimisation, interfacing directly with APIs of major marketing
platforms (Facebook, Twitter, Snapchat, TikTok), to streamline
operations and elevate budget optimisation efficiency.
- - Led and trained multiple teams within the department to enhance their data analytics and software development skills, organising bi-weekly workshops on Python, SQL, , effectively upskilling personnel and fostering a culture of continuous learning.
-
Typecome - Founder / Senior Lead Developer | July 2022 - Present | London - United Kingdom
- - Utilised HTML, CSS, and JavaScript for front-end development,
enhancing user interfaces with interactive visualizations using
Plotly.js and Chart.js for real-time statistical analysis of typing
tests.
- - Designed the back-end architecture with Node.js, employing Express.js for efficient API endpoint management, ensuring robust
and scalable web application functionality
- - Implemented encryption libraries such as Bcrypt, JWT, etc. for
secure session handling and password encryption, bolstering
website security and user data protection.
- - Enabling seamless user login and registration processes by integrating third-party authentication services, including GitHub and
Google login, enhancing user convenience and accessibility.
- - Utilised socket.io for real-time communication between front and back end
during tests minimising opportunities for
cheating.
